Lotus Beauty

Brand Identity • Web Design • Marketing Strategy

Lotus Beauty brought me on to refresh their brand and elevate their client experience through visual identity, storytelling, and digital presence. I led a full rebrand that honored the nurturing, high-touch nature of the business while introducing a more modern, elevated aesthetic.

My work included: Brand identity development — color palette, typography, and visual direction, Logo refinement and brand assets, Website design and layout, Copywriting and messaging for services and promotions, Social media strategy and content planning, Print marketing collateral — business cards, postcards, and signage, Email newsletter and seasonal campaign messaging, Photography direction and shoot planning. This project blended wellness, beauty, and brand storytelling, with an emphasis on high-quality ingredients, tranquility, and client connection. The rebrand is currently being implemented across digital platforms and in-studio materials as we prepare for the website launch.