Tides Gift Shop

Social Media Strategy • Photography • Product Styling

For the Tides Gift Shop, I developed and managed a cohesive social media presence that highlighted the shop’s coastal charm and locally inspired offerings. My work included creative direction for product photography, seasonal styling, and curated storytelling that captured the character of the Northern California coast. The result was a refreshed digital identity that brought warmth, texture, and narrative consistency to the brand’s visual voice.